BOOKS ARE MY BAG: A call to arms for schools

I’m sure my author colleagues can picture the scene. You arrive for a school visit. It’s a Book Week! You are made welcome, the children are a delight, but there is a fly in the ointment. Metal bookcases in school halls. The sight of them makes my heart sink. The teachers triumphantly declare “… and we have a book fair as well!” conveniently overlooking the fact that said fair sells none of their visitor’s books.

But this has nothing to do with selling MY books. It’s a far bigger problem. 

The book fair selection is notoriously limited to either a given publisher or a narrow range of cheap TV tie in pulpy kind of titles. It’s the fast food of literature. Now I’m the last person to be snobby. Every school should have the Beano annual in the library (assuming you HAVE a library in your school; the lack of library provision in many primary schools today is a national scandal!). I fervently believe children should have a wide range of reading matter. And of course book fairs give the school a cut too, so they can buy more pulp for the school. A small hurrah I suppose. Maybe it ticks a box somewhere. Big deal.

But wait a minute. Pause. Dear headteacher, dear head of literacy, just consider this. Did you know that independent bookshops offer book fairs too? There are even independent bookfair companies. The terms may not be quite as cheap, but oh! the range of books, the knowledgeable staff, the quality of service is in another league! They can tailor their stock to match your school. Saints alive, they may even bring books by your visiting author! Wouldn’t that be nice? (incidently, I don’t visit schools with a car full of my books (unless requested to do so); I prefer to support booksellers).

SURELY, my friendly schoolteachers,  shapers and moulders of the next generation, you want to inspire your children? You want them to LOVE books. You want a rich variety to capture the imagination of every child? You want them to blossom and have great literacy skills. Those good at art to be inspired by top quality illustrations.

Tell me, teachers – you who work so hard to educate – would you not be thrilled to have dozens of children aspiring to be authors or illustrators? Isn’t that fervent hope one of the reasons you invite authors in to start with? Imagine how it must feel to have taught Michael Morpurgo, Quentin Blake or J.K. Rowling?

Then stop and think.

Bookshops are closing. Discount book catalogues and bookfairs, along with online sites, are destroying them. And bookfairs and discounts destroy authors too.

Our royalties get smaller and smaller as books are discounted. Many people – like myself – have dedicated their working lives to crafting thoughtful, useful, beautiful books. Only to find their work selling for pennies in a cheapo catalogue, or not sold at all on bookfair shelves. The fact is that an author gets only 3 and 3/4 % on a full price paperback. If that paperback is reduced to 99p… the royalty gets smaller and… well, you can do the maths.

Why would anyone aspire to be an author, when schools – teachers – are supporting the destruction of this noble and dedicated industry of thought, imagination, philosophy, politics and vision that we call literacy. Why would your pupils aspire to be good enough to be published to be rewarded with mere pennies?

I urge you to consider a world with no bookshops. A society without creativity. Civilisation without literate people creating books to stretch minds with. This is the reality.

But you can do something. You can do a lot!

Move on from dreary metal bookshelved corporate bookfairs. Contact your local independent bookshop. Set up that book fair.  Freshen up that library. Invite authors and illustrators in. Stop ordering from discount catalogues. Look at the wider picture. It may cost a little bit more, but in terms of your school budget, it’s a drop in the ocean. I used to be a school governor. I known how much money is spent on technology and software that is never ever used. Shift the priority.

Then… and ONLY then… can you stride into your classroom and honestly and sincerely inspire your children with all that literacy has to offer.

THIS SATURDAY 14th September, independent bookshops will be launching BOOKS ARE MY BAG – a scheme to highlight what independent bookshops can offer. I will be supporting two shops – for no fee – by visiting them. Details are elsewhere on the blog. I hope teachers and educators will take this opportunity to support them too, by building a relationship based on expertise and knowledge and most important of all, a LOVE of books.

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James Mayhew

James is the creator of the much-loved Katie and Ella Bella Ballerina series and has written or illustrated many other books, including Koshka’s Tales, Mouse & Mole (by Joyce Dunbar) and Gaspard the Fox (by Zeb Soanes). Alongside his work in publishing, James performs live on stage during concerts for children, combining live classical music, storytelling and art.

9 responses to “BOOKS ARE MY BAG: A call to arms for schools”

    1. James Mayhew avatar

      Thanks! It needed to be said…

  1. Charlotte avatar

    What is most depressing is that even Waterstones is an endangered species these days and our local indpendent is in a county village, 15 miles away and impossible for us to get to. Although on the positive note it is The Bookcase run by Jane Streeter who did manage to build up a network of schools support, the last I knew, when book-selling.

    1. James Mayhew avatar

      It IS depressing. But society only has itself to blame. I can think of no other profession – except acting/theatre /musicians – whose livelihood is so under threat.

  2. Saviour Pirotta avatar

    A great posting, James. There’s also another problem I’ve encountered with huge book fairs even if they do have your books. The stock runs out within five minutes because the kids will make a beeline for them. If a school has a book fair run by their local independent bookshop they get enough of the books by the visiting author to meet the demand. Unfortunately a lot of schools just don’t get how that personal connection with the author, even if it is just for a day, simply changes the reading experience. I still get emailed by kids I met over twenty years ago who are now buying my books for their own children.

    1. James Mayhew avatar

      All too true. The number of schools I’ve visited with embarrased apologestic teachers and disappointed children. Terrible really!

  3. Hedgehog Bookshop, Penrith avatar

    The problem in schools is that they are addicted to the awful Scholastic catalogues. Don’t get me wrong – I have always found the people at Scholastic very lovely and helpful – but their discounting policies are awful and they pass off bin ends, overstocks and dross nobody wanted to schools and call it a bargain. When Terry Deary was here in July he pretty much echoed your comments about royalties (the “big boxes” annoy him especially). Book people are another one – lovely people but the range is very limited and is again populated with overstocks etc. with just a few hidden gems.

    1. James Mayhew avatar

      Completely agree. I’m sure individual people at these organisations are pleasant enough. But I defy what they stand for. The Book People sell my books for 99p. What publishers and printers etc make, I don’t know. Probably printed in China for next to nothing (which I also disapprove of). But I get next to zilch, and it makes it very hard to go into a bookshop and see them trying to sell it at full price when everyone knows you can buy it cheaper from the catalogue. It’s just so unfair. I wish people would approach book buying like grocery shopping and spend a bit more for quality organic produce nd consider the wider picture. Schools invest in all sorts of schemes like the environment. They should invest in literature the same way. The rubbish that most kids get offered would put most of us off reading for life!!!!

  4. Hedgehog Bookshop, Penrith avatar

    If you can find a school which wants to move onto a quality book catalogue I’ll happily organize the supplies, shipping and discount. I think they would actually raise more money by offering more books parents & kids actually want. Putting something out at 99p makes it look worthless, therefore parents like me are less likely to want it because we assume for 99p it’s just tat – as opposed to the hidden gem in the pile 🙂

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