When I get invited to a school, the first thing I do is give information about what I offer, and the fees.
Sometimes the response is:
“Oh, we didn’t expect to have to pay a fee. Isn’t it promotional? You can sell books, and it will be great exposure!”
I want to explore this myth a little bit, because it’s important that everyone understands what is fair and reasonable.
First of all I should state that, happily, it is really rare for a school to expect something for nothing. Sometimes, for a friend or because it’s very local, I will gladly do things for free “for the community…” (at my discretion). Most schools are fantastic, and understand completely the need to pay authors. I’m extremely grateful to them. But to those who ever question what an author charges… this is the honest reality and busts the myth of how authors earn their money.
School budgets are stretched. We all know about cuts to funding in education. But the truth is, authors’ budgets are stretched too!
I have bills to pay like everyone else. All authors do. I am the breadwinner in my home. Writing and illustrating is my job. I work hard. And I’ve worked hard for 30 years. I have acquired a skill set that is unique to me, and of a very high standard. I know how to make a really successful school visit. I believe my visits are top notch, and I’ve been told so, many times. I’m proud of what I offer to schools.
BUT – I do not have a salary. So ANY time I spend away from my studio, needs to be paid for. I also have no pension, no sick pay, no other benefits. If I catch a cold from a school (occupational hazard), there is no-one to stand in for me. I just have to get up and carry on to meet that deadline.
I’m not complaining about what I do. So before you say, “Well then, why do it? Why not get a proper job?” let me make it clear: I love my job. I think it’s a wonderful job. I also think it *is* a proper job. But just because I enjoy it does not mean I should not be paid for my time.

BOOK SALES
“But what about your books? surely you make your money from those!”
Reality check. Very few authors make a living from book sales.
Authors income is in decline because books sell at such high discounts. Have you ever bought a discounted book? Then you really can’t complain if authors have to charge to visit schools.
When books are discounted, the royalty % the author gets goes down. At best, a royalty is around 10% of a book’s price. So on a £6 book, the author gets just 60p. But that falls dramatically when books are discounted. It’s not uncommon for an author to get only 2 or 3p per book. This is halved if you share terms with an illustrator. Many authors earn more from library loans than book sales. Surprising isn’t it?
It’s shocking to report that the average author earns less than £10,000 from their books per year. Most earn a lot less. We can’t write or illustrate if we have no roof over us and can’t afford to eat. It really is that simple.
Just because you publish a book and might be considered a public figure, it doesn’t mean you are J.K Rowling and rolling in money!

EXPOSURE
“But surely it gets your name known, it’s promotional!”
It’s not promotional, it’s work. I take the work I do in schools seriously and prepare thoroughly. It is not a short promotional activity. Exposure would be a 10 minute interview on Radio or TV, or maybe a newspaper interview. A promotional event might be a 30 minute visit to sign stock in a bookshop, or appearing for an hour at a book festival (for which there is usually a fee).
Visiting a school is usually a long full day of employment, with all the preparation and travel costs, and time, that implies. It comes with responsibility too – a class of children within an educational environment is very different to someone listening to the radio, or a passing customer in a bookshop. For a school, one really has to deliver the goods.

FEES
“I wish I earned £500 a day like that author does!”
Yes, I really have heard teachers saying this within my ear-shot! My answer is: “So do I!”
The fees I quote to schools (and I have a range of fees for different circumstances, including discounts for small schools) are before taxation, and include ALL the unsalaried time I spend on admin, emails, invoicing; on preparation – time spent on learning new stories to tell or devising illustration workshops (both of which may only be used ONCE in a particular school); the time it takes to source and purchase the materials I need (and the costs of those materials); the considerable time I spend travelling, often the day before the visit, if long-distance.
This is all time taken out of my working day and it needs to be paid for.
The illustrations I create in schools use up a lot of paint and paper, and it’s not cheap. Incidentally, the schools always get to keep the illustrations I produce. If I do five talks, the school gets at least five pieces of artwork for a single day’s fee. I genuinely believe that, in terms of a whole school budget, this is a drop in the ocean and a great investment.
A good school visit is not just the day in isolation. Prepare properly and the children are keen, full of anticipation. Follow up, and the value of the day can extend for weeks or even years…
So next time an author asks for a fee…pause and think about it. Every school visit is really more like two or three days work, with (in my case) several original artworks thrown in, by a highly experienced, award-winning, practitioner.
It’s starting to look like a bit of a bargain, isn’t it?

Thanks for reading!

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